Samra
Conference in Randburg

SAMRA Corporate SAMRA Corporate [originally Research Suppliers of Southern Africa.
Conference The SAMRA Conference Papers publication is a digest of all Papers Papers presented at the annual Conference.
Yearbook Produced annually, the SAMRA Yearbook contains important documents relating to SAMRA and marketing research practice, including information on members.

SAMRA was established in 1963 as a voluntary association of marketing researchers. Marketing research as an identified, delineated discipline and profession was relatively new, and there was a need to ensure professionalism amongst researchers (incl. sharing ideas and new developments), and to promote the effective use of marketing research by decision-makers. SAMRA is a non-profit, voluntary association of research organisations and researchers who conduct marketing research, social research and opinion polling, both as suppliers and users of research. The organisation is managed by a Board of Directors in ten representative seats, most of whom are elected by the members at the Annual General Meeting. The SAMRA Office are responsible for the day-to-day operations of the association. Grow the marketing research, social research and opinion polling research industry. Objective 8: Maintain effective systems and processes to manage operations. Our stakeholders include members of the public, suppliers and clients/users of research (including our members), the media, legislators, related industries and associations, and education and training providers. In this regard, SAMRA is the ethics watchdog for Southern Africa, and deals with complaints, enquiries and other issues pertaining to the Code of Conduct. There are three types of SAMRA Membership: Organisation Membership, Associate Membership and Independent Membership. Members who achieve a certain level of competence and standing in the industry are awarded various forms of Professional Recognition (e.g. The purpose of the service is to root out fraudulent, unethical and poor quality research participant recruiting. SAMRA Salary Survey that tracks remuneration and HR practice in market research in South Africa; SAMRA Annual Market Research Industry Size Survey (only available to participants). Other Professional Development Events include webinars, seminars, workshops and meetings where issues pertinent to the profession are discussed, hosted at local level. Advertising and Sponsorship Opportunities are available in our publications, on our website, and at our events (e.g. registration area, venue, catering, presentation area, gifts, etc.). These opportunities and are available to organisations that do and use market research, have positions available in market research, offer industry-relevant training courses and other learning opportunities, and supply research-relevant goods or services to the industry (e.g.